Wednesday, 19 January 2011

Be the Buyer

In case you haven't noticed, Modcloth is one of my favourite websites.

Not only do they sell adorable things like this:

The Bow Down Flat Rum Raisin Cupcake Skirt Timeshare Shorts
Blue Sleek Dress Salt Lake Pretty Dress Gary Pepper Dress

....And these:

Call My Direct Line Phone Looking Past the Looking Glass Wall Art in Perched Ripe and Ready Salt and Pepper Shakers

...But they are also home to one of the most ingenious features any shopping website has come up with: Be the Buyer.

In this feature, visitors to the site get to play the fashion buyer and 'pick' or 'skip' items, leaving comments if they want. It's such a clever idea to get your customers & potential customers involved with choosing your stock - after all, they're the ones buying it. Plus, it's a really fun way to pass a bit of time.

But don't take my word for it, try it yourself here.

Oh and p.s. every time you order with Modcloth, they send you a free gift too. However, if you're not from the US, watch out for the taxes you'll pay on your order (mine came to £25 last time I ordered! Eek!). Maybe just do one big order every now and again instead.

(All images from

Ciao for now,


  1. i love the red phone..:)

    xoxo roxy

  2. Hey Charlotte!

    Thanks so much for featuring Be the Buyer on your blog! It is one of our favorite features and it is always so lovely to hear our fans enjoy it as much as we do : )

    Emily @ModCloth

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  4. Wow thanks guys! I do indeed LOVE Be the Buyer & pretty much every Modcloth product ever. I'm a bit of a fangirl.