Not only do they sell adorable things like this:
...But they are also home to one of the most ingenious features any shopping website has come up with: Be the Buyer.
In this feature, visitors to the site get to play the fashion buyer and 'pick' or 'skip' items, leaving comments if they want. It's such a clever idea to get your customers & potential customers involved with choosing your stock - after all, they're the ones buying it. Plus, it's a really fun way to pass a bit of time.
But don't take my word for it, try it yourself here.
Oh and p.s. every time you order with Modcloth, they send you a free gift too. However, if you're not from the US, watch out for the taxes you'll pay on your order (mine came to £25 last time I ordered! Eek!). Maybe just do one big order every now and again instead.
(All images from modcloth.com)
Ciao for now,